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How ADT Used Predictive Hiring to Reduce Attrition, Save Thousands of Hours, and Triple Recruiter Output

About

For 150 years, ADT has been a leading provider of residential and small business security and monitoring solutions. With more than 6 million customers across the U.S., the company is committed to helping protect and connect what matters most through innovative technology and dedicated support.

Employees

13,000+

Location

United States (nationwide)

Industry

Security & Smart Home Services

Key Results

Reduction in attrition

13%

Recruitment hours saved

13,000

Recruiter capacity

3X

Reduction in time-to-hire

50%+

The Challenge. High Volume, High Stakes

As ADT transitioned from four regional call centers to a nationwide hiring model, its legacy recruiting process struggled to keep up with growing demands. Recruiters were overwhelmed by volume, hiring timelines stretched into weeks, and early attrition, especially in Customer Technical Support roles, was draining productivity.

Key Pain Points:

  • Manual, time-intensive hiring: Recruiters spent hours on phone screens and scheduling with no automation or funnel visibility.
  • No predictive insight: Hiring decisions were based on resumes, not data, leading to mismatches and early exits.
  • Scaling without support: Hiring one class of 25 could take a recruiter up to 8 weeks.
  • Early attrition: Lack of job previews led to misaligned expectations and high turnover.

The Solution. Predictive Hiring at Scale

ADT partnered with Harver to modernize its contact center hiring model. Implemented on an accelerated timeline to further bolster hiring efforts, Harver’s purpose-built platform provided a fully automated, candidate-centric experience tailored for high-volume hiring needs.

The high-impact approach consisted of:

  • Automated screening: Replaced manual phone screens with structured assessments.
  • Realistic Job Previews (RJPs): Set clear expectations to reduce early attrition.
  • Personality & skills assessments: Matched candidates to role demands.
  • On-demand video interviews: Enabled faster, more flexible evaluations.
  • Predictive scoring: Surfaced high-potential candidates instantly
“Our biggest challenge was filling roles fast enough to support business growth. Harver gave us speed and scale needed to build a high performing team without compromising quality.”
Amy Root
VP Operations Service Center, ADT

The Results. Faster, Leaner, Smarter Hiring

Harver generated high impact business outcomes, even through some of the most challenging recruiting eras in recent history such as The Great Resignation and The Great Freeze. Across the Customer Technical Support team within ADT’s Contact Center organization, this included:

Increased Hiring Efficiency & Capacity

Harver’s automation eliminated manual bottlenecks and gave recruiters back their time,
saving over 10,000+ hours annually and enabling them to manage more candidates with less effort, resulting in:

Key metrics:

  • 50%+ cut in time-to-hire
  • 3,000+ hiring manager hours saved
  • 33% faster candidate pipelines built (from 15 to 10 days)
  • 300% increase in recruiter capacity
“With Harver, we were able to hire more efficiently and effectively. That made a direct impact on our ability to meet performance goals, serve customers, and support growth.”
Amy Root
VP Operations Service Center, ADT

Quality Hires led to Lower Attrition

With predictive scoring and RJP’s, ADT hired candidates more likely to succeed, and stay. Early results across the Customer Technical Support organization included:

Key metrics:

  • 13% reduction in overall attrition
  • 10% YoY reduction in quick quits (0–90 days)
  • Stonger. 30 and 90-day retention rates
“We initially had concerns that introducing new technology might make the process feel impersonal, but it did the opposite. Harver made the experience faster, more intuitive, and more respectful of candidates’ time. Feedback from applicants has been overwhelmingly positive.”
Tina Sahin
Director of Talent Acquisition, ADT

Elevated Candidate Experience

Harver’s tech-driven process improved candidate satisfaction:

Key metrics:

  • 60% YoY recruitment experience score increase
  • 1,100+ high-potential candidates reached within 30 minutes via auto-scheduling
  • 24/7 access to assessments and testings


The Takeaway. Predictive Hiring Results

Harver didn’t just help ADT hire faster; it helped them hire smarter. By turning data into decisions, Harver transformed ADT’s recruiters into strategic talent advisors and built a hiring engine that scales with business needs.

“Harver transformed the recruiter role from reactive recruiters to true talent advisors. It’s not just a hiring tool. Harver is a strategic partner that enables us to meet our business objectives with the power of industry-leading technology.”
Tina Sahin
Director of Talent Acquisition, ADT

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