How Paramount Advertising increased workforce ethnic diversity by 254% and reduced attrition by 56%
Summary Paramount Global recognized a lack of diversity in the team that connects advertisers to Paramount’s diverse, passionate fan base. As such, Paramount proactively sought to diversify the sales team’s entry-level workforce pipeline to develop the next generation of leaders within advertising. Read on to discover how Paramount Advertising broke the cycle of reactive hiring and […]
