How your employer brand can help you survive in times of crisis

The Hireside Chat: Episode 1

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What’s in?

In this episode of the Hireside Chat, Barend Raaff is joined by Charlotte Marshall and Bryan Adams, employer brand leaders and authors of the book Give & Get: Employer Brand. They discuss the role employer branding plays throughout the pandemic and in the post-COVID reality.

Key takeaways:

  • How the way you’re treating people now will define your employer brand in the future about the importance of transparency when building your employer brand
  • Why companies should focus on transferable skills when recruiting new employees
  • Why employer branding is not only a talent attraction tool but a way to re-engage and retain your employees

About the guests

Bryan Adams is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker.

Charlotte Marshall was named the 2019-2020 Employer Brand Leader of the Year and has successfully built and launched five Fortune 500 employer brands. She is an in-demand international speaker and the global employer brand lead at Danaher Corporation.

About the Hireside Chat

The Hireside Chat is a talk show presented by Barend Raaff, CEO of Harver. It is a peer-to-peer information exchange between industry experts talking about all things impacting the labor market. The show aims to share advice and insights on how businesses can adapt and move past difficult and unforeseen circumstances.

Hosted by:

Barend Raaff – CEO, Harver


Bryan Adams – CEO and founder of Ph.Creative

Charlotte Marshall – Author and Employer Brand Leader


20 minutes